Amberscript helps Sporters with subtitling video content to educate young people about Olympic sports

Sporters, a sports education platform hailing from Milan, Italy, is in the business of helping its audience access video lessons from athletes of each discipline, telling their secrets, teachings, and challenges.

RedFir, the video production agency helping Sporters with technical support, needed a partner to help caption Sporters content to become digitally accessible to their rapidly growing audience.

The problem:

The internal team spent hundreds of hours manually captioning the video in Adobe Premier to ensure accessibility for their entire customer base. 

With the mission to help more young people get into sports, Sporters creates video content documenting the lives of many top Olympic and Paralympic athletes from less mainstream sports. By showcasing their technical skill sets, Sporters motivates young people of all abilities to pursue a career in sports or get involved in sporting activities. 

“We want all of our content to be accessible for viewers of all abilities, but we found that the current workflow wasn’t going to work long term. We needed a reliable partner that could help.” – Andrea Barosi, CEO of RedFir.

Amberscript’s solution:

With Amberscript’s subtitling solution, the time spent on making the manual workload reduces significantly. With the previous workload, one hour of video content required one person more than two days of manual post-production work. 

“With Amberscript, the time saved is a game-changer. The workload is reduced by over 40%” – Andrea Barosi, CEO of RedFir.

Now, the RedFir team simply uploads the video content to Amberscript, where our team of professional captioners handles the process from start to finish, formatting and synchronizing them according to broadcasting criteria. For 100% accuracy, a quality checker also examines the text to ensure that everything is ready to go!